Selling Your Luxury Home to Millennials

In luxury real estate, one of the hot topics is millennial home buying trends. People who are born around 1981 to 1996 are called millennials. They are rapidly turning into a leading force in real estate.  

Today, millennials now outnumber baby boomers. What they are searching for in a luxury house is greatly different compared to what their grandparents wanted when they entered the real estate market. While there are a lot of rich millennials out there, they basically began at a disadvantage since almost every single one of them entered adulthood during the previous major recession in 2008.  

Today, we are going to share with you some things to consider when selling your Las Vegas luxury house to millennials. 

Marketing Aesthetic is Important 

You might even think about hiring models for lifestyle videos and photos. This will help drive some of these points home in your listings. A couple of pictures can include a person actually doing yoga on the patio of the property. Also, you can have a shoot a short teaser video of a person walking down the street near the property and enjoying the nightlife.  

Keep in mind that millennials do a lot of their home selling and buying homework online. In fact, they might do everything on the internet nowadays. The online channel lends itself to visual content. Thus, it is crucial that you have high-quality videos and photos to attract potential buyers.  

There are a lot of websites online that you can use if you need inspiration. These websites will help you get a feel for the aesthetic that millennials are searching for. Anything less can easily discourage a potential millennial buyer. They might think that you are not in the know. 

Healthy Living is a Must-Have 

Millennials have made it obvious that their health is their number one priority. Thus, it makes a lot of sense that one of the major trends in millennial home buying is to search for properties that provide easy access to activities that improve their well-being. This includes walkable or bike-able areas, gyms, yoga studios, and nature trails.  

Of course, your listing photography and copy should help the prospective buyer to imagine a better life and the possibility to improve themselves if they live in that house. Millennials consider their houses as a retreat from work and other things they do in life. Thus, you’ve got to ensure you include pictures of the neighborhood in your listing.  

Luxury and Style 

Owning a luxury home is one of the most popular home buying trends for this group. Almost every millennial has fewer kids compared to their parents. That’s why they aren’t searching for a huge mansion house. 

Also, millennials like to travel around the world. That’s why they don’t really consider big space as an important buying factor. Luxury houses that are small provides them their needs since a lot of them are waiting longer to have families and get married. They also love to socialize. Thus, it is best if the nightlife in your area is great.  

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